How Technology is Transforming the Hotel Industry
The one shared objective of every key player in the hospitality industry is to increase the satisfaction of their customers. For this reason, hotels have been continuously searching for new and innovative techniques that they can use to improve their guests’ experiences. Technological advancements have played an important role in transforming the entire hotel industry. Different innovations, such as automated check-in and check-out, cleaning robots, and keyless entries have significantly helped hotels to improve the overall customer experience. Here are some of the technological innovations that you should be ready to witness and experience next time you are staying at a hotel:
Automated Check-In and Check-Out
It is no longer necessary to spend a long time struggling with the representative at the information desk to get to your room. Neither is it required to spend hours trying to check-out from the hotel � all this is possible with the help of automated check-in and check-out options. Now, by using a digital device such as our phone, you can easily self-serve your way in and out of your room.
Bye-Bye Door Keys
Using a real key to enter your room has long been replaced by a swipe key that is a norm in most of the hotels today. However, thanks to technology, many hotels are now using the no-key trend that makes it possible for their guests to enter their rooms with the help of an app installed on their mobile phones. It is not far in future that we will be unlocking our rooms with the help of facial recognition software.
Personalization
One of the key elements of marketing your brand is through personalizing your products and services. The hotel industry has now started seeking help from different analytics tools that give the hotels all the information they require about their guests. By using this information, hotels can then serve their guests in a more personalized manner. For example, knowing what kind of temperature your guests like to maintain or what kind of music they prefer to listen to can help the hotel create a more personalized ambiance in the room.
Online Platforms
Booking a room in a hotel is no longer a hassle. You do not have to spend hours on the phone trying to see whether the hotel you prefer has space to accommodate you or not. You can do it all with the help of travel sites such as Airbnb, Booking, and Expedia. These sites are also able to give their customers great deals based on their needs.
Social Listening
Knowing how to market your business requires you to know everything you can about your customer base. Thanks to technology, it is easier for businesses to gain access to the feedback given by their customers. By investing and paying attention to social listening tools, hotels can find out what their customers� needs and wants are. By using this information, hotels can market their services accordingly and design their campaigns as well.
Bottom Line
Technology has revolutionized every industry in ways that we could have never imagined. Marketers today know exactly how to present their products and services to the customers and what to offer. By incorporating new technologies into the current model, businesses can serve their customers in an ideal way.
