Why bother marketing to travelers?
Travelers have their wallets out, and they are looking to spend. In fact,
the average hotel guest spends $144 per DAY during their stay. And as you can
see from the numbers above, the myriad of things they do this spending on. Any
business owner should want 3 fundamental things for their business:
1. Lower overhead costs
2. Higher revenues
3. Increased market share
Local visitors are an active market of consumers in and of themselves, for which
the savvy business owner makes intentional efforts to pursue and capture more
of. And the best part is, hotels receive tens of THOUSANDS of these active
consumers every year.
So the question here is, how do YOU capture those travelers and increase
YOUR market share of your local area’s visiting spenders? Well, let’s get to
it…but first, we need to clear up some common misunderstandings about
marketing.
We can tell you the secrets, and it won’t take you long to learn them.
