Why bother marketing to travelers?

Travelers have their wallets out, and they are looking to spend. In fact,

the average hotel guest spends $144 per DAY during their stay. And as you can

see from the numbers above, the myriad of things they do this spending on. Any

business owner should want 3 fundamental things for their business:

1. Lower overhead costs

2. Higher revenues

3. Increased market share

Local visitors are an active market of consumers in and of themselves, for which

the savvy business owner makes intentional efforts to pursue and capture more

of. And the best part is, hotels receive tens of THOUSANDS of these active

consumers every year.

So the question here is, how do YOU capture those travelers and increase

YOUR market share of your local area’s visiting spenders? Well, let’s get to

it…but first, we need to clear up some common misunderstandings about

marketing.

We can tell you the secrets, and it won’t take you long to learn them.

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