Bars & Nightlife
32% of hotel guests will visit a bar or nightclub during their stay and on average $155 per vacation is spent on alcohol and food in the U.S.
Most hotels don’t have a bar, and trends show guests are moving farther away from using in-room amenities. Being the featured bar, pub, or nightclub on the hotel room keys is a highly coveted way to engage with a customer base that is forever renewable.
With one third of the travel population looking for places to drink and be entertained, being right where they have to look when they get ready to enter their room is an easy way to capture their attention – and if you include a special offer you are bound to capture their attention.
