Our studies show the number of tourists visiting casino resorts has risen in recent years. 57% of tourists often view gambling as a leisure activity option that they can participate in during their vacation/holiday. The study results indicate that benefits of visiting a casino are: pleasure, adventure, relaxation, prestige, and winning and socialization as the motives for tourists to engage in recreational gambling. Understanding the motives for why tourists gamble is useful for integrated resort operators to formulate marketing strategies for attracting tourists. This is PRECISELY why guestcompass gives you the main advantage to being the top destination on their itinerary for many reasons!