Real numbers about hotel guests
Advertising in front of your local community works, but you can only show them the same ad so many times and have it turn into folks buying what you’re selling. There is an entirely separate flood of potential customers, ready to buy what you are offering, and they are staying in hotels, motels, hostels and bed & breakfasts, for 2 nights at a time, only to be replaced by another wave of potential customers staying in the same room for the next two nights…and it repeats, 365 days a year.
These are brand new sets of eyes that are spending their money, with a disposable income. Here’s what the American Hotel & Lodging Association (AHLA) found out…
96%
Guests who will dine out at local restaurants
32%
Guests who will have food delivered
48%
Guests who will engage in paid recreational activities
25%
Guests who will visit a spa or beauty salon during their stay
55%
Guests who will spend $75 or more on shopping a day
15%
Guests who will need automotive repairs during stay
32%
Guests who will visit night clubs or bars while in town
